Take your shop to your customers

You know retail has changed. Future proof your enterprise and add an online store to your retail shop.

Whether you continue in person or move all online in the future, having a website will be a valuable addition to your business.

What you'll learn

Themes

Your theme is the look and feel of your store. There are free and paid ones and we'll go through how to pick the right one for you.

Check out themes.shopify.com

Navigation

Menus and the layout of your store are important so people can find what they need and want easily.

Products

How to upload your products (or services) with great descriptions that sell, images and videos that pop, stock levels that sync and in a way that gets found on Google.

Customers

What do you know about your customers and how they shop? Connect online and offline data, build and nurture relationships and take care of your most valuable customers so they come back and bring you new ones.

Payments

We'll go through payment options so you can safely and securely collect payments and if you'd like to connect to what you're using in person, that's all possible too.

Shipping

Whether you want to offer click and collect, local delivery, ship or post around Ireland or export internationally, we'll go through all of that setup.

Custom Domains

How to connect your own .ie or .com etc. and brand your store with a professional address. We'll go through the process of registering a domain name and connecting it.

Marketing

Your store needs customer traffic going to it. Social media, email, video, print, press. We'll go through how to find your ideal customers and grab their attention.

POS

Point of Sale, whatever your till system is in your shop. You'll want your Shopify store to work well with your POS system or Shopify has its own one so we'll go through the options so you can decide. This will keep your in person business and online business streamlined.

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  • Retail Shop Owner ✅

    You have a brick and mortar shop or multiple shops and sell in person on the main street or in a shopping centre.

    Footfall is down, rates are up. You know you need to capture your customer online as well as in store.

  • Crafters, Makers & Traders ✅

    You sell in person at markets, fairs, popups and events. You might sell on marketplaces like Vinted and Depop, Donedeal and eBay but you want your own website.

  • MLM & Dropshippers ❌

    If you plan to get rich quick dropshipping the next TikTok trend, this is NOT for you.

    If you sell any product in a Multi-Level Marketing scheme, this is NOT for you. e.g. Forever Living, Herbalife etc.

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Meet Michelle

Michelle is an expert in all things e-commerce and digital marketing. She's run 3 small businesses herself, has a postgrad in entrepreneurship from UCD, trains hundreds of small business owners all over Ireland and has spent 4 years working for Shopify. Between her Shopify expertise, her empathy for you the small business owner and her experience out there in the real world of retail in Ireland, you're in safe hands!

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